Secret of internet dating the dating crash course for men

OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.

Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.

People can be very particular about what they’re looking for in a potential date…

and if you don’t make it easy for them to tell that you’ve got the x-factor they’re looking for, they’re going to skim right past you like you weren’t even there. Part of marketing is getting into the head of the people you want to have as customers: what do they want and – more importantly – how are they going to describe what they’re looking for?

Online dating can be an annoying, frustrating experience at times.

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Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.

You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.

Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.

It’s all too tempting to craft your profile and let it lie fallow; the last thing you want is for others to judge you on outdated information.

You also want to take part in the site’s community.

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