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During Flores' tenure as host of TV Mujer, the program remained the #1 daytime show on Spanish-language television, outperforming its competition in its time period by 33%.
To appeal to Hispanics and Latinos of all nationalities, the network soon instituted a policy of maintaining neutrality with its use of Spanish dialects, slang and humor on its domestically produced programs, enforcing program producers to limit the use of humor and slang relatable only to a specific Hispanic nationality.
Televisa's ownership interest in SIN transferred posthumously from Emilio Azcárraga Vidaurreta to his son, Emilio Azcárraga Milmo, in 1972.
In the mid-1970s, the network began distributing its national feed via satellite, which originally was delivered as a superstation-type feed of San Antonio's KWEX-TV, before eventually switching to a direct programming feed of SIN, allowing cable television providers to carry the network on their systems at little cost.
Univision's roots can be traced back to 1955, when Raul Cortez started KCOR-TV, a Spanish-language independent station in San Antonio, Texas, which eventually changed the station's call letters to KUAL-TV in 1958.
The station was not profitable during its early years, and in 1961, Cortez sold KUAL-TV (now known as KWEX-TV) to a group headed by his son-in-law Emilio Nicolas Sr., who had helped produce local variety programs for the station, and Mexican entertainment mogul Emilio Azcárraga Vidaurreta – owner of Mexico-based Telesistema Mexicano (the forerunner of Televisa).